Why should I use a keyring?
A keyring is possibly the most common promotional collateral used by companies for years. Its continued popularity can be attributed to both its practicality, since many people find it useful, and the many forms they can come in.
Another great example of why keyrings serve as promotional collateral is the simple yet effective way it can promote a business, brand, organisation, and even a product. A skilfully constructed keyring would be durable to last a lifetime, which makes it an ideal marketing tool.
Choosing your keyring
To get the best possible return from this type of product, keep in mind the following…
First and for most it holds keys!
House keys, car keys, whatever. So when choosing a keyring you have to think about its size. A large clunky keyring will be hard to lose (and the keys too) but it will be impractical. The aim of the keyring is that is must travel, to get about and spread the word. It must be able to go in a pocket and when retrieving a set of keys – appear for everyone to see! So, go for a keyring that is no bigger than, say, a box of matches.
With the size all sorted you now have to think about how to best promote your business on such a small product. We recommend using your business logo. Remember less is more. If you can use a simple yet bold design of your logo that would be great. In this manner, the outcome is a distinct and clear representation of your business.
If you don’t have a logo it is best to use contrasting colours for the design if possible. For example, a combination of dark enamel colours and bright silver plating would make the pattern stand out beautifully. If light colours are used for the most part of the design, use black plating for the raised areas for a great contrast. As an added tip when choosing colours for a keyring design, it is best to limit it to four or five choices.
OK. I know what keyring I want, how do I get it?
At www.justkeyrings.co.uk we have designers who can help you conceptualise your designs and transform your ideas into artwork ready for production. This is free and you don’t pay anything until you are 100% happy with the outcome.
In terms of finishes, we have many options available form polished metal to PVC. PVC keyring designs are popular as the designs can be of any shape or size. At the same time, the design logo and image are accurately reproduced.
The attachment for the keyring is typically the split ring and its variations although a customised attachments can also be provided.